Teams faced too many WIPs, constant context switching and no shared definition of “Discovery.” Work labelled simply as “in design” blurred ownership and progress, and Discovery tasks didn't fit delivery workflows, making tracking and reporting difficult.

I built comprehensive skills matrices, competency frameworks, and performance review systems. I created clear career pathways from Product Designer to Design Lead, with defined expectations and growth opportunities at every level. Similar model was replicated for the Design Research Team.

Without a dedicated team or additional headcount, progressing the Design System was a significant challenge. But despite these limitations, we identified core issues, established an accessibility guild, set up governance, and achieved a 30% reduction in duplicate design effort through shared libraries and templates, accelerating delivery of consistent, accessible components.

Without a dedicated accessibility team, we distributed governance, capability, and measurable ownership across the Digital division. We created the Digital A11Y North Star, influenced OKRs, and instilled accountability across Product, Engineering, Design, and QA. Ensured 100% of new features met WCAG AA standards, resulting in an org-wide maturity uplift and the embedding of Accessibility Champions in every squad.

Hands-on Portfolio Planning & Product Strategy Workshops

Co-established and led the cross-organisation Design Community of Practice spanning Digital, Technology, the Innovation Lab, and Store Design. This is where we brought together 40+ designers and researchers to align standards, share knowledge, and uplift craft and capability.

We shaped the design and delivery of Bunnings' 1st AI-powered chatbot, launched as a pilot for logged-in customers to provide DIY advice and product support. The chatbot evolved to include stock availability checks, order tracking, and live chat handoff, creating a more seamless, conversational customer experience. It boasted a 67% engagement rate during the pilot phase, establishing a unified cross-platform experience and a strong foundation for the conversational commerce roadmap.

SafeR
An ML-driven telematics app that helps drivers stay safe on the road
Disciplines: Product Strategy · UX/UI · ML Experience Design · Research · Prototyping
Duration: 5 months

Raw inputs → Human-understandable insights

Each signal was paired with a UI behaviour tuned with engineers.

We prototyped how ML responds in real time:

At Product Outlook 2025, I shared my leadership approach, which is grounded in clarity, autonomy, and empowerment. The goal is to design myself out of day-to-day dependency by building a team that thinks and leads independently.

In Oct 2025, I had the privilege of being a panelist at the inaugural DesignOps Leadership Roundtable, joining leaders from Australia’s most progressive design organisations to discuss the evolving role of Ops in modern product teams. We explored how DesignOps drives influence without authority, educates stakeholders, sets healthy operating boundaries, and scales design through systems—not projects. The conversation spanned AI-driven operational efficiency, the rise of ContentOps, and the shifting definitions of Ops in complex organisations. It was an honest, energising exchange about the real challenges and future opportunities shaping the next era of DesignOps.

In Oct 2025, I had the privilege of being a panelist at the inaugural DesignOps Leadership Roundtable, joining leaders from Australia’s most progressive design organisations to discuss the evolving role of Ops in modern product teams. We explored how DesignOps drives influence without authority, educates stakeholders, sets healthy operating boundaries, and scales design through systems—not projects. The conversation spanned AI-driven operational efficiency, the rise of ContentOps, and the shifting definitions of Ops in complex organisations. It was an honest, energising exchange about the real challenges and future opportunities shaping the next era of DesignOps.